Meet the Carbon Monoxide Kills campaign. Note the way that instead of focusing on prosecuting dodgy landlords and unqualified gas installers (who are responsible for effectively all carbon monoxide deaths), it focuses on getting people to buy carbon monoxide detectors.
Meet Rob Aiers. He takes time out from his busy day-job as Director of Envirotec UK Ltd to lead the Carbon Monoxide Kills campaign, which encourages people to buy carbon monoxide detectors. What a brave, public-spirited figure; if all businessmen were like him, the world would be a kinder and better place. Indeed, his magnanimity is so great that I’m going to reward him with a link to the Evotec UK Ltd website.
And yes, by some bizarre coincidence… etc.